Corporate Video Cost in 2026: Prices by Type and When AI Fits

You want people to see who you are: your team, your workshop, the faces behind the logo. A company video feels like the obvious move, until the quotes come in. One videographer quotes a couple of thousand, an agency quotes twenty thousand. What are you actually paying for, and do you even need a full film crew?

Short answer: Corporate video cost in 2026 typically lands between $3,000 and $50,000 per project, or roughly $1,000 to $5,000 per finished minute, according to production company Vidico. A simple interview video can start around $1,500, while a multi-day brand film with actors easily passes $20,000. Expect 4 to 8 weeks from concept to delivery. If you want your own team and premises on screen, hire a crew; for short ad videos and testing variations, AI is far cheaper.

Types of corporate video

"Corporate video" is an umbrella term. The type of video drives the price more than its length.

• Brand or "about us" video. Who you are, what you do and why customers choose you. For your homepage, sales decks and trade shows.
• Recruitment video. What it is like to work for you, with real colleagues on camera.
• Product demo. How your product works or looks.
• Testimonial or case study. A happy customer tells their story.
• Short social video. 15 to 60 seconds for Instagram, TikTok, LinkedIn or paid ads.

How much does a corporate video cost in 2026?

There is no fixed price, but some production companies publish their ranges. Vidico's corporate video pricing guide (September 2026) breaks it down by type:

Vidico doesn't list recruitment as a separate type; it puts recruitment videos in its mid-range tier of $5,000 to $20,000. The same guide splits the market into four tiers: AI-generated and DIY ($100 to $3,000), basic ($1,500 to $5,000, think simple interviews at one location), mid-range ($5,000 to $20,000) and premium ($20,000 to $100,000+). Most professional corporate work lands in the middle two.

European prices sit in a similar range. Dutch agency Bigfish quotes €5,000 to €8,000 for a compact company film and €10,000 to €20,000 for standard custom work, excluding VAT. Smaller studios start lower, so always get two or three quotes and compare what is included, not just the total.

Timeline. Vidico puts most corporate videos at 4 to 8 weeks: 1 to 2 weeks of pre-production, 1 to 3 shoot days and 2 to 4 weeks of post-production.

What drives the price?

Every quote is built from the same blocks. Know what they cost and you can cut with purpose. All figures below come from Vidico's guide.

• Shoot days. The biggest line item: production eats 50 to 60 percent of a typical budget. Every extra day means more crew, travel and equipment.
• Crew. A director costs $800 to $2,500 per day, a director of photography $600 to $2,000, each camera operator $400 to $1,200 and an audio engineer $400 to $1,000. A talking-head interview often needs just one camera person with sound.
• Location and travel. Filming at your own premises adds nothing. If the crew has to travel, expect $1,000 to $5,000 or more.
• Actors and voice-over. Your own staff cost nothing extra. Non-union actors run $50 to $500 per hour, a voice-over $200 to $1,500 per finished minute.
• Editing and post-production. Usually 20 to 25 percent of the total, covering editing, color grading, motion graphics and sound.
• Animation. A basic explainer with stock animation costs around $5,000; custom 3D animation with a professional voice-over can reach $40,000.
• Music rights. Music needs a license: $30 to $1,000 per stock track, from $2,000 for a custom composition.
• Rush fees. A compressed timeline adds 25 to 50 percent.

DIY, production company or AI?

The three routes suit different goals.

Let's be honest: a real company film with your own people and your own workshop needs a camera crew. AI cannot film your colleagues or your building. Vidico argues that AI and DIY only suit internal or draft content, and for a brand film we agree. Paid social ads are a different story. There you want several versions to test, and a shoot day per version is simply too expensive.

Example. Northline Heating (fictional) is a 25-person heat pump installer looking for two new technicians while also wanting more installation requests. For hiring, it books a crew for a two-minute recruitment video: technicians talking, an install at a customer's home. One shoot day keeps it in the basic to mid-range tier. For the heat pump ads, Northline uses AI to make ten short videos, each with a different opening line. The one that brings in the most requests keeps running.

Only need a video of your product? Read how much a product video costs. For videos where a person recommends your product, see our breakdown of UGC costs in 2026. And to see how AI video works for ads, visit AI video for ads.

Frequently asked questions

The bottom line

A good company film lasts for years if you use it well. Let a crew film your team and your workplace, then use AI for what comes after: short videos to advertise and test with. With Genly you make those videos and ads yourself. The Lite plan costs €39 per month with 100 credits, and a standard 30-second video costs 10 credits. Check the plans, or hand the work to us and book a call through Genly Agency.