The Genly blog
Practical guides to advertising with AI
Step by step: making ads with AI, UGC videos and advertising on Meta and TikTok. Written by Genly's AI team, reviewed by a human.
AI and strategyChatGPT vs. Claude vs. Gemini for Marketing: Which Should You Use?
All three are good, but they shine at different things. ChatGPT vs. Claude vs. Gemini for marketing, compared per task, with costs and privacy.
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Genly guideThe 12 Best AI Marketing Tools for Small Businesses, by Task (2026)
A new AI tool launches every week, and you do not want ten subscriptions. The 12 best AI marketing tools by task, with free options and a way to choose.
Genly guideAI Agents for Marketing: What They Do, with 5 Examples
A chatbot answers, an AI agent acts. What an AI marketing agent can really do, 5 examples, building vs. buying, and what it must never do without you.
Video and UGCHow to Get Clients as a Freelancer: 12 Ways That Work
After a big project things go quiet, and suddenly you have to do sales. How to get clients as a freelancer: 12 free and paid ways, with a message template.
Video and UGCHook Examples: 50 Opening Lines for Video Ads
The first seconds decide whether someone keeps watching or scrolls on. 50 hook examples for video ads in five types, ready to adapt for your own product.
Genly guideAI for Small Business Owners: 10 Tasks to Hand to AI Today
Everyone talks about AI, but what does it do for you? AI for small business owners in 10 tasks to hand over today, with the tool and time saved for each.
Video and UGCWhat Is UGC? Meaning, Types and How UGC Ads Work
UGC videos, UGC creators, UGC ads: the term is everywhere. What UGC means, the three types, how a UGC ad is built and why it works so well in ads.
Video and UGCImage to Video with AI: How to Bring a Product Photo to Life
Jewelry that sparkles, steam rising from a plate: AI can make a product photo move. How image to video with AI works, in 3 steps from photo to ad.
Advertising on MetaAI Labels on Ads: What Meta and the EU AI Act Require (2026)
Making more of your ads with AI? Then labels are on your mind. What the EU AI Act requires since August 2, 2026, and when an AI label is needed.
Genly guideAI Marketing Agency: What It Does and What It Costs (2026)
Ads keep slipping down your to-do list? What an AI marketing agency does, what it costs and when it is worth it, compared with DIY and classic agencies.
Video and UGCAI Video Generators for Dutch: 7 Tools Compared (2026)
An American accent in a Dutch ad and people know it is fake. Which AI video generator works well in Dutch? 7 tools compared on voice, lip sync and price.
Genly guideDutch AI Voice Over: 6 Tools Compared and the Common Pitfalls
Many AI voices speak Dutch like a tourist. Six tools for a Dutch AI voice over compared on pronunciation and price, plus the pitfalls with numbers.
Advertising on MetaFacebook Ad Account Restricted? Causes and How to Fix It (2026)
Your campaign finally works, then: your access to advertising is restricted. Why a Facebook ad account gets restricted and how to request a review.
Making adsRestaurant Marketing: How to Get More Customers (2026)
Too many empty tables on a Tuesday night? Good restaurant marketing is rarely one big campaign. It is a few weekly habits, from reviews to short video.
Making adsEcommerce Marketing for Small Online Stores: 7 Channels (2026)
Your store is live, but visitors trickle in. Ecommerce marketing for small online stores: 7 channels with costs, time to results and when to get help.
Making adsHow to Get Customers for Your Business: 15 Ways That Work (2026)
There is no shortage of ways to find customers. The hard part is choosing. How to get customers for your business: 15 ways compared on cost and speed.
Making adsCanva Craft AI image model: what is confirmed and what is not
Canva Craft explained: what Canva confirms, what is still unknown, and how to test the AI image model for your ads step by step.
Video and UGCHeyGen Video 1.0 Review: Price per Second and Our Dutch Test
An AI clip for a cent per second sounds too good. We tested HeyGen Video 1.0 with Dutch scripts: what it does, what it costs and where it falls short.
Video and UGCSeedance 2.5 Prompts: 12 Ready-to-Use Examples for Video Ads
A vague prompt gets you a vague video. Twelve Seedance 2.5 prompts for ads you can copy, how each part works, and the pitfalls we hit along the way.
Video and UGCCorporate Video Cost in 2026: Prices by Type and When AI Fits
A quote of several thousand for two minutes of film? What corporate video really costs by type in 2026, and when AI is a smart add-on.
AI and strategyChatGPT Ads: How to Advertise on ChatGPT and What It Costs
Brands can now advertise inside ChatGPT conversations in 63 countries. How ChatGPT ads work, what they cost from $25 a day, and whether to try them yet.
Genly guideElevenLabs v4: What's New, Pricing and v4 vs v3 for Voice-Overs
Does an AI voice finally sound natural? We put ElevenLabs v4 against v3 with our own voice-overs, and explain what's new and what it costs.
Advertising on MetaMeta Muse for Small Business: What It Means for Your Ads (2026)
Meta wants AI to run your ads. What Meta Muse for small business and the new Ads Manager agents take over, and what stays in your hands.
Making adsGoogle Ads Automated Promotions: Keep or Turn Off? (2026)
From October 12, Google pulls discounts from your website into your ads. How Google Ads automated promotions work, and how to turn them off.
Advertising on MetaGoogle Ads vs. Meta Ads: Which Fits Your Business?
Your brother-in-law swears by Instagram, the agency by Google. Google Ads vs. Meta Ads hinges on one thing: do buyers already search for what you sell?
Advertising on MetaMeta Ad Library: How to See Your Competitors' Ads (2026 Guide)
Your competitor seems to be everywhere. The Meta Ad Library shows their active ads for free, no account needed. How to search it and build a better ad.
Making adsMaking Ads in Canva vs. with AI: Which Works Better?
Canva is great for one post, but ads need ten variations in three sizes. Making ads in Canva vs. with AI, the same ad both ways, and when to pick which.
Advertising on MetaAd Copy Examples: 30 Facebook and Instagram Ad Texts by Industry
Visual done, audience set, and then that empty Primary text box. 30 Facebook and Instagram ad copy examples by industry, plus three formulas that work.
Making adsHow to Get Clients as a Bookkeeper or Accounting Firm with Ads
Referrals are nice but unpredictable. How to get bookkeeping clients on purpose with ads, from what a client is worth to the best moments in the tax year.
Making adsHow to Get More Beauty Salon Clients: Ads, Budgets and Examples
Busy weekends, gaps on Tuesday and Wednesday? How to get more beauty salon clients with ads, a daily budget and Meta's rules for beauty claims.
Advertising on MetaFacebook Ads Cost in 2026: CPM, CPC and Cost per Lead
Is $5 a day enough, or money down the drain? What Facebook ads cost in 2026 per click, per lead and per 1,000 views, plus the costs people forget.
Video and UGCHow Much Does a Product Video Cost? Agency, Freelancer or AI
One product video is nice, but for ads you want ten. How much a product video costs from an agency, freelancer or AI, and when a real shoot is worth it.
Making adsBuying Leads vs. Generating Your Own: Cost per Lead and per Customer
Many bought leads never pick up or already have three quotes. Buying leads or generating your own? Why cost per customer is the number that counts.
Numbers and toolsHow to Calculate ROAS: Formula, Break-Even ROAS and What a Good ROAS Is
A ROAS of 2.4 can still lose money once VAT, shipping and returns come in. How to calculate ROAS and your break-even, with a worked example.
Making adsNano Banana 2.1: What's New, Pricing and What It Means for Ads
Google released Nano Banana 2.1 on October 6 at about half the price, with better text in images. Nano Banana 2 shuts down October 29. What that changes.
Making adsAI Commercials: What McDonald's, Coca-Cola and Aldi Teach Us
McDonald's pulled its Dutch AI Christmas ad, Aldi switched to an AI voice. What these AI commercials got right, what failed and what you can learn.
Genly guideBlack Friday Ads 2026: A Week-by-Week Playbook for Online Stores
Black Friday 2026 falls on November 27, and starting that week means paying top dollar. A week-by-week plan to get your Black Friday ads ready in time.
Making adsHow to Advertise Your Business: 9 Ways, With and Without AI
Great at your craft, less so at advertising? Nine free and paid ways to advertise your business, with costs, examples by industry and where AI helps.
Video and UGCUGC Costs in 2026: What a Video Costs from a Creator, Platform or AI
One creator charges $100, an agency quotes $800. What fair UGC costs look like, what usage rights add to the price and when AI is a serious alternative.
Advertising on MetaHow to Create a Facebook Ad: A Step-by-Step Guide for Beginners (2026)
Ads Manager looks like an airplane cockpit? Creating your first Facebook ad takes about an hour in 7 steps, plus the mistakes that get ads rejected.
Advertising on MetaBoost post vs. Facebook ads: when to use which
That blue Boost post button is tempting. Boost post or Facebook ads? A decision tree and a $100 test show which one brings customers, not just likes.
Making adsHow to Make Ads with AI: 5 Steps and Free Tools Compared
You need an ad this week and there is no designer. How to make ads with AI in 5 steps, with free tools compared and the spots where AI still gets it wrong.
Advertising on MetaOutsourcing Facebook Ads: Costs and Options in 2026
Your campaigns eat hours every week and results slide. Should you outsource Facebook ads? DIY, freelancer, agency and software, with real costs.
Genly guideHiggsfield Pricing 2026: Plans, Credits and Why They Expire
Before you pay for Higgsfield AI, know what you are buying: every plan, what a video really costs in credits, and why unused credits expire.
Video and UGCVeo 3.1: Specs, Pricing and Prompt Examples for Ads
Does Veo 3.1 handle your language? Google's video model makes 8 second clips with native audio. What it costs per second and four prompt examples.
Video and UGCKling 3.0: Specs, Pricing and Prompt Examples for Ads
Up to 15 seconds, several shots and sound in one pass. What Kling 3.0 costs, which languages it handles and four prompt examples that work for ads.
Making adsGPT Image 2.5: Specs, Pricing and Prompts for Ad Images
Need text in your ad image that reads right? That is where GPT Image 2.5 is strong. Flare vs Sunburst, pricing and ready-to-use prompts for static ads.
Making adsNano Banana 2: Specs, Pricing and Ad Prompt Examples
Fast, fairly cheap and able to blend up to 14 reference images. How Nano Banana 2 compares to Pro and Lite, what it costs and which prompts work for ads.
Making adsSeedream AI Image Model: 4.5 and 5.0 Lite for Ads
Seedream comes from ByteDance, the company behind TikTok. What 4.5 and 5.0 Lite can do for your ads, what an image costs and where they fall short.
Advertising on MetaHow to Get Cleaning Clients with Facebook and Instagram Ads
Nobody hands a house key to a stranger on a whim. How to get cleaning clients with local Facebook and Instagram ads, from the offer to the budget.
Advertising on MetaSolar and Heat Pump Lead Generation with Facebook Ads
Net metering in the Netherlands ends in 2027. Solar and heat pump lead generation with your own Facebook ads, without misleading savings claims.
Advertising on MetaHair Salon Advertising Ideas: More Clients with Meta Ads
Fully booked in December, empty chairs in February? These hair salon advertising ideas help fill the gaps, with 8 hooks and an honest budget.
Advertising on MetaFacebook Ads for Real Estate Agents: Win More Listings
Buyers find your listings anyway, sellers are the hard part. Facebook ads for real estate agents that win listings, with 7 ad ideas and a budget.
Video and UGCKling 4.0: Release Date, New Features and Pricing
Kling 4.0 makes clips of up to 30 seconds, but almost nobody can use it yet. What is confirmed, what is unknown and what it means for your ads.
Video and UGCSeedance 3 vs Seedance 2.5: Release Date, Price, Prompts
Searching for a Seedance 3 release date mostly turns up waitlists. Here is what ByteDance actually said, and what Seedance 2.5 can already do for your ads.
AI and strategyClaude for Marketing: How to Use MCP Connectors (2026)
Most marketers use Claude to draft copy. The bigger win is MCP, which links it to your ad account and CRM. How to use Claude for marketing, safely.
AI and strategyFuture of marketing: traditional vs. generative AI (2026)
Small business marketing used to mean an agency, a shoot and hoping one ad works. Where the future of marketing is heading with AI, and what stays human.
Genly guideWhat Is Genly? AI Ads and an AI Marketing Team
What is Genly, exactly? Paste your website and an AI marketing team creates, publishes and improves your ads. What it costs and who it is not for.
Video and UGCSora 2 for ads: what works, what doesn't (+ 7 prompt examples)
For some shots Sora 2 is unmatched, for others it falls short. Where the line is for Sora 2 ads, with 7 prompts for b-roll, hooks and product videos.
Video and UGCHow to make AI video ads: the complete 2026 workflow
Video feels expensive and slow, so you stick to images? Here is how to make AI video ads in 6 steps, from script to variant testing.
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