What Is Genly? AI Ads and an AI Marketing Team

Genly is an AI marketing platform from the Netherlands for creating Meta and TikTok ads: static ads, AI UGC videos with personas and video ads made with the latest AI models. Unlike a single AI tool, it comes with an AI marketing team that knows your brand and also prepares, publishes and adjusts the work. Here is what Genly does, what is genuinely different about it, what it costs and who it is not for.

Short answer: Genly (trygenly.io) is a Dutch AI advertising platform for Meta and TikTok, built by FENIX B.V. in 's-Hertogenbosch, the Netherlands. You paste your website, Genly learns your brand, and an AI marketing team creates static ads, AI UGC and videos and sets up campaigns paused in your own Meta ad account. Plans cost €39 to €299 per month, can be cancelled monthly and come with a 3-day free trial.

What is Genly, exactly?

Several companies use the name Genly. This article is about Genly at trygenly.io: the platform for AI ads and the AI marketing team, made by FENIX B.V.

Genly has three parts:

• The platform, where you create ads yourself.
• The AI marketing team: AI agents with their own specialisms, working for you from one conversation.
• Two services if you prefer to outsource: Genly Agency (managed Meta ads) and Genly Leads (lead generation).

More than 100,000 ads have been created and tested on the Genly Engine so far, for more than 120 brands.

How does Genly work? From website to first ad

1. Paste your website. Genly scans your site and builds your Brand DNA: logo, colours, fonts, a description of your brand, your language, your audience and your products. No brief or moodboard needed.
2. Pick a plan and try it free for 3 days. As soon as your trial starts, three static ads in your own brand style are waiting for you.
3. Say what you want, for example "make three static ads for our summer sale". Genly, your account manager, puts the right specialist to work.

Every part of Genly reads from that Brand DNA, so you never re-explain your brand.

What makes Genly different?

1. An AI marketing team instead of a single tool

Most AI tools do one step, like generating a video. Genly's AI marketing team covers the whole cycle, from research to optimisation:

You talk to one account manager in one conversation, and every agent shares the same brand memory. The Media Buyer and Social Media Manager need your Meta account, which you connect once. Recurring work becomes a routine, such as "three new static ads every Monday at 7 am". Why we think marketing is heading this way: the future of marketing with AI.

2. Every ad format in one platform

• Static ads in your brand style, using image models such as GPT Image 2.5 from OpenAI and Nano Banana 2 from Google.
• AI UGC: an AI persona presents your product the way a creator would. Choose from more than 100 personas, have the persona hold your product, or turn your own face into a persona.
• Video with models such as ByteDance's Seedance 2.5 (clips up to 30 seconds with up to 50 references), Google's Veo 3.1 and Kuaishou's Kling 3.0, under one subscription. How the Seedance versions compare is explained in Seedance 3 vs Seedance 2.5.
• GenFlow: a canvas where you build a video ad from connected blocks (brand, script, image, video, voice-over, subtitles), with a model choice per block. You see the cost upfront, and if a block fails, your credits come back.

Everything runs on the same credits. A static ad costs 2 credits; a 30-second AI video with a standard persona costs 10.

3. Dutch first, multilingual when you need it

Genly was built for the Dutch market. Copy and scripts are written in Dutch, not translated, and personas speak Dutch with accurate lip sync and subtitles. The platform also works in English, you pay by iDEAL or card, and content comes in more than 35 languages.

4. Software and people under one roof

Rather not do it yourself? With Genly Agency, a dedicated Genly Expert runs your Meta ads with fresh creatives from the same engine every week, from €750 per month for ad spend up to €2,500, platform included. Genly Leads does this for service businesses such as clinics and home energy installers, including a landing page and follow-up, from €1,500 per month. Its guarantee: if qualified leads do not arrive in the first 30 days at the recommended budget, the team keeps working at no cost until they do.

You stay in control

An AI team should never spend your money behind your back. So some rules are fixed:

• Money takes a click. The Media Buyer sets up campaigns paused in your own ad account. Switching them on or raising a budget only happens after you confirm. Organic posts also only go live after you approve them.
• Your account, your content. Your ad account stays yours, and you get full usage rights to everything you create, including commercial use, with no extra licence fees.
• Clear about AI. Since 2 August 2026, Article 50 of the EU AI Act applies: anyone publishing content with realistic AI-generated people must disclose it visibly. Genly's editor has an AI label button with the official EU icon, and the AI agent always makes clear that it is AI. Genly has committed to machine-readable marking of exports by 2 December 2026. Using the label is your choice, and responsibility at publication lies with you as the advertiser. See AI transparency.

What does Genly cost?

Genly works with subscriptions that include a monthly credit bundle. Every plan can be cancelled monthly, and you start with a 3-day free trial, paying nothing that day.

A yearly plan gets you at least two months free (Lite: €390 per year). Unused bundle credits do not roll over; credits you buy on top stay until used. Larger plans add brands, competitors to follow and routines, and from Scale you can invite team members. Full details: pricing.

Genly vs an agency vs standalone AI tools

A good agency stays strong in strategy, real shoots and personal contact, and a specialised tool can beat Genly at its one specialty. Genly wins when you want to test a lot, quickly, from one brand memory, especially in Dutch. Honest comparisons with Arcads, Creatify, Laria, MakeUGC and Superscale, including where they win, start at Genly vs Arcads (in Dutch).

Who is Genly not a good fit for?

Genly is built for fast, high-volume testing on Meta. That does not suit everyone:

• You mainly advertise on Google, LinkedIn or YouTube. Genly focuses on Meta and TikTok. Setting up and publishing currently works only through Meta (Facebook and Instagram). You create TikTok videos in Genly and upload them yourself. A Google Media Buyer is planned but not available yet.
• You want the reach of a real influencer. An AI persona is an ad format, not a creator with their own followers.
• Real faces are your proof. Where trust is everything, show real customers. An AI persona can present your product, but should never pretend to be a customer with a real experience.
• You only need English talking-head videos. A specialised avatar tool with a larger library may suit you better.
• All your data must stay inside the EU. Read the privacy policy first. It lists where each AI processor handles data, and part of that processing happens outside the EEA.

Frequently asked questions